Hi, I'm Julie!
Product & UX professional helping small businesses with their online presence
My Background
I have a background in International Management and Translation, with over a decade of Mandarin study that took me to China, then across Southeast Asia where I started my career in Sales, helping international manufacturing brands to expand their distribution network in the region.
In 2017, I moved to Singapore with the goal to shift into Tech and E-commerce, and spent the last 6+ years building and managing web and app products in the fashion and lifestyle space.
Today, I design Shopify and Wix websites — clean, intuitive, and easy to use. What began as a way to support my local paddling community is now growing into supporting small businesses looking for thoughtful, conversion-driven online presences.
Maintenance & Additional Features
I provide post-launch support and add new features as your business evolves.
E-Commerce Strategy
I help set up efficient, scalable customer support with automation and FAQs.
Customer Service
I optimise your store structure to improve clarity, performance, and conversions.
Content & Copywriting, Brand Voice
I shape clear, consistent messaging that resonates and converts.
How We'll Work
With nearly a decade of experience in e-commerce, I’ve delivered numbers of regional app and web initiatives closely with top-tier UX/UI designers, product teams, and engineers—developing a strong eye for usability, best practices, and what truly makes a digital product succeed both for users and the business.
My approach goes beyond a nice-looking interface. I look at the full end-to-end journey: your goals, your users, the clarity of your messaging, and whether your internal processes can support growth. This results in a 360° product review paired with practical, actionable solutions.
My process is simple and transparent : understand your story and objectives, research, propose a plan, validate together, then deliver and support within an agreed scope.
I especially enjoy working with small businesses and startups, where things are often messy and fast-moving, and where thoughtful, flexible execution makes the biggest difference.
Area of Expertise
E-commerce
Responsive Website
App (UX/UI)
User Research
Product Management