Hi, I'm Julie!
Product & UX professional helping small businesses and organisations with their online presence
My Background
I have a background in International Management and Translation (specialised French, English, Chinese), with over a decade of professional experience in diverse industries in Asia.
I began my career as an intern in China doing editorial and redaction work before to Vietnam as a Business Development and Sales Executive, helping French manufacturing brands expand their sales distribution across the region.
In 2017, I relocated to Singapore with the goal of transitioning into tech. Over the past 6+ years, I have built and managed customer-facing web and app features in the e-commerce space, focusing on improving user experience and driving business growth all over Southeast Asia.
Today, I support businesses and organisations shaping their communication and content strategies through diverse channels, creating tailored editorial and visual content that aligns with their brand storytelling and resonates with their audiences.
Web Content & Design
I create responsive Wix & Shopify interfaces for seamless user experience and easy maintenance.
Maintenance & Additional Features
I provide post-launch support and add new features as your business evolves.
Creative & Social Content
I create visually engaging content tailored to your brand across channels.
E-Commerce Strategy
I help set up efficient, scalable customer support with automation and FAQs.
Content & Copywriting, Brand Voice
I shape clear, consistent messaging that resonates and converts.
Translation, Localisation
I deliver projects across languages and markets, keeping messaging true to local context.
Customer Service
I optimise your store structure to improve clarity, performance, and conversions.
How We'll Work
With nearly a decade of experience in e-commerce, I’ve delivered numbers of regional app and web initiatives closely with top-tier UX/UI designers, product teams, and engineers—developing a strong eye for usability, best practices, and what truly makes a digital product succeed both for users and the business.
My approach goes beyond a nice-looking interface. I look at the full end-to-end journey: your goals, your users, the clarity of your messaging, and whether your internal processes can support growth. This results in a 360° product review paired with practical, actionable solutions.
My process is simple and transparent : understand your story and objectives, research, propose a plan, validate together, then deliver and support within an agreed scope.
I especially enjoy working with small businesses and organisations, where things are often messy and fast-moving, and where thoughtful, flexible execution makes the biggest difference.
Area of Expertise
Responsive Website
Editorial & Digital Content Creation
App (UX/UI)
User Research
Product Management
E-commerce